This is a blog about doing product management in a small B2B SaaS startup.

Most PMs work at large companies. As a result, both supply and demand for SaaS PM-related content skews towards advice that may not work as well in smaller companies. It’s also easy to find “founder stories” about how they landed their first customers and achieved product/market fit. But there’s a dearth of info for PMs about how to navigate the time in between: the Series A-to-C period when a B2B startup has 20-400 employees, $0.5M-$50M ARR, and 1-10 Product people.

I’ve spent the last 10 years figuring out solutions to these “Series A-C” PM problems, and I’d like to share some practices that have worked well, as well as some fails.